Mission, Vision & Values

Why We're Doing This (Vision)

We know, Mission and Vision are"backwards".  But the Vision is where you're headed so it just makes sense to put it first. 

We want to help grow the sport of Jiu Jitsu.  Training Jiu Jitsu provides so many benefits like improved physical fitness, useful self-defense skills, improved flexibility and strength, increasing confidence and mental health improvement.  People of all backgrounds enjoy it, and like Lego's, it's good for ages 4-99!  Training Jiu Jitsu has been life changing for so many and we want more to experience the same.  So, getting to the Vision, as concisely as we can manage:

MatRat will contribute to the growth of the sport of Jiu Jitsu.

How We're Going to Accomplish This (Mission)

MatRat will build a community of Jiu Jitsu practitioners that seek to grow the sport because they too want to see others experience the benefits we have.  We will provide both tangible and intangible value to our customers and to the whole Jiu Jitsu community by being the most trusted Jiu Jitsu brand and by supporting and promoting the sport's growth. 

Accomplishing these things takes resources so obviously the goal is for MatRat to be a profitable enterprise.  "A rising tide lifts all boats!" (Shout-out to Rising Tide Academy!)

The Principles Our Decisions Will be Based On (Values)

Authenticity.  We will never try to portray ourselves as something we're not.  See the "Who We Are" page for what that is currently!

Transparency.  I believe that if you are operating with good intentions, transparency, even when it's to illuminate something you did wrong, is the simplest approach.  If you mean well but make a mistake, people are usually pretty forgiving!

Common Sense.  Feels kind of weird to put this as a Value, but I'm not sure it's as common as it used to be!  We won't be guided by arbitrary policies, but by common sense.

 

Thank you for reading and we reserve the right to adjust as experience and clarity is gained!